Mercedes-Benz at Auto China 2010 Show Overview

The new E-Class with 14 centimetres more rear leg room

With a wheelbase of 3,014 millimetres (overall length 5,008 millimetres), the new E-Class L is even better suited to the requirements of the Chinese market in this class of vehicle. In China, many business saloon customers prefer to be chauffeured rather than driving themselves. In the rear of this five-seat limousine, passengers have no less than 14 centimetres more leg room than in the already very comfortable E-Class with the regular wheelbase. One particularly convenient feature is that the position of the front passenger seat can be adjusted electrically from the rear of the long wheelbase E-Class. Drive comes courtesy of a range of initially two modern and efficient petrol engines (E 260 CGI, E 300).

Market premiere for E-Class Cabriolet and SLS AMG

With the new Cabriolet, Mercedes-Benz is completing the successful E-Class family with a particularly appealing version. The open two-door offers a pure convertible feeling thanks to its classic fabric top. The new model boasts a stunning side profile with clear proportions and an elegant silhouette. With the innovative automatic AIRCAP® wind deflector, redesigned AIRSCARF® neck-level heating and the standard-fit sound-dampening soft top, the new E-Class Cabriolet offers a level of year-round comfort for four people that is unique in the convertible segment.

The distinctive design of the SLS AMG captivates with its passionately sporty character and reinterprets the breathtaking form of the legendary 300 SL – an outstanding design icon of the Mercedes-Benz brand. The long bonnet, the low greenhouse set well back and the short rear end with the deployable spoiler are just as indicative of its dynamic prowess as the wide track and large wheels. Short overhangs define the proportions, as does the super sports car layout with a V8 front-mid engine mounted low down towards the rear and coupled with a dual-clutch transaxle transmission. Styling highlights include the gullwing doors, which lend the SLS AMG its unparalleled charisma.

The fourth new model for the Chinese market making its debut in Beijing is the C-Class Estate. This makes Mercedes-Benz the first manufacturer to offer a lifestyle estate car in China – combining functionality and sporting elegance.

Also at “Auto China”, Mercedes-Benz is celebrating the Asian premiere of its latest research vehicle, the F 800 Style. The five-seat luxury-luxury class saloon combines highly efficient driveline technology with innovative comfort and safety functions, as well as an emotional design language. Unique among large saloons worldwide is the all-new variable driveline architecture. It is suited to fuel cell electric drive with a range of around 600 km, as well as for use as a plug-in hybrid, whereby the overall range of around 700 km includes up to 30 kilometres of electric-only drive. Thus, Mercedes-Benz is offering clear proof that the lowest fuel consumption and CO2 emissions can also be achieved with large automobiles.

Presentation with stars from the international sport and show business

With four new models, as well as the world premiere of the Concept Shooting Break, Mercedes-Benz delivered a much-publicised presentation in Beijing. The company underscored its high regard for the Chinese market and for “Auto China” with the involvement of international stars in its press conference event. Former Formula 1 champion Mika Häkkinen presented the new SLS AMG, while Chinese star tenor Dai Yuqiang provided a stunning musical accompaniment to the world premiere of the new long wheelbase E-Class.

The star guest for the introduction of the E-Class Cabriolet was world-famous

English pop and R&B singer Leona Lewis, who had already delighted the audience on the eve of the show with a private concert at the “Mercedes-Benz Cars Premiere Night”.

Mercedes-Benz Cars Premiere Night with Maybach world premiere

To set the tone for Asia’s largest and most important motor show, the Stuttgart premium manufacturer staged a unique show in equally unusual surroundings. The venue for the exclusive “Mercedes-Benz Cars Premiere Night” was the former American Embassy Chi’en Men 23 in the former diplomatic quarter of Beijing. Dr. Thomas Weber, Member of the Board of Management of Daimler AG respon-sible for Group Research and Development Mercedes-Benz Cars and Dr. Joachim Schmidt, Head of Sales and Marketing for Mercedes-Benz Cars presented the Mercedes-Benz and Maybach brands to invited guests and stressed the leading position held by Mercedes-Benz in the luxury car market.

One highlight of the evening was the world premiere of the further refined 2010 generation of the high-end luxury limousines from Maybach, making their debut under the heading “Excellence Refined”. The further refined models 57 and 62 are now even more exclusive with targeted modifications in design, technology and equipment, once more setting the benchmark in their segment. Guests were also treated to an equally exclusive, fifteen-minute private concert by world-famous English star Leona Lewis, who added her own very special touch to the luxury brand evening with Mercedes-Benz and Maybach.